I also believe that Jeter deserves a nice sendoff into retirement. In the long history of arguably the most successful franchise in the world, Derek probably ranks number six of the most important Yankees of all-time behind Ruth, Gehrig, DiMaggio, Mantle and Berra (no last names required for that group). At worst, he ranks seventh if you prefer Mariano in the six hole.
But enough is enough.
I would be surprised if Jeter himself is not embarrassed by the latest in the cheesy, money-sucking merchandising and promotions at the Yankees season dives head first into the abyss. With the help of Steiner Sports, everything but a commemorative Derek Jeter jock strap seems to be on sale right now. And the Yankees, themselves, will be wearing Derek Jeter patches on their uniforms the final three weeks of the season. That means Jeter gets to wear a patch with his likeness on his uniform! What! I thought they only honored dead icons with patches.
Jeter's retirement should be a time to reflect on a truly wonderful career which ushered in a tremendous era of baseball for the Yankees after a fourteen year October-less drought. It shouldn't feel like the Home Shopping Network with its promises of "limited edition," over-priced Jeter memorabilia.